Two great talks:
Winning that Elusive Buy-in for UX Research (Tomer Sharon)
UX practitioners, researchers, and leaders need to engage people, teams, and organizations with research results to inform design, prioritize development, shape product roadmaps, and sometimes even initiate company-wide changes of focus. Many of them experience frustration and isolation because they are sometimes required to deal with difficult people who don’t understand or respect the UX process. Tomer will showcase seven stories and lessons he has learned from his many years of experience and how to overcome challenges of people and situations and highlight what works and what doesn’t.
Usability and UX in Government Systems (Elizabeth Buie)
Elizabeth will give us some of the insights from her new book that concentrates on the role of usability in government systems. It covers designing government systems to provide effectiveness, efficiency, and a pleasant and satisfying experience to the people who use them, whether they are interacting with their government from the outside or working for the government on the inside.
6:00 - 6:30 Networking
6:30 - 7:00 Usability in Government Systems (Elizabeth Buie)
7:00 - 8:00 Winning the Buy-in for UX Research
8:00 - 9:30 Post Event Food & Drinks (Food & Drink Tickets included) right nearby at Tsunami.
1333 14th Street NW (between N street and Rhode Island Ave NW)
Washington, DC 20005
McPherson Sq Metro Station (Blue, Orange line)
Bus Routes: 52, 53, 54, G2, G8, Circulator DC98
Limited street parking. There are a number of garages in the area including ones on 14th street, Thomas Circle and P street.
Fathom Creative delivers strategic interactive, design and branding solutions to industry-leading organizations. For almost 20 years we've helped our clients overcome business challenges by pairing concept-driven creative with deep technical expertise.
About the Speakers:
Tomer Sharon is a User Experience Researcher at Google Search in New York City and author of the book, It's Our Research. He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.
Elizabeth Buie has 35 years of experience in information systems, of which over 32 have involved user interfaces, usability, and the user experience. She has performed research, analysis, specification, design, development, and evaluation of user experience (UX) and human-computer interaction (HCI) for Web sites, Web applications, desktop and mainframe applications, and complex systems such as spacecraft control centers. Her experience has also included several years in system engineering, which includes the specification and analysis of system and software requirements and the integration of the HCI process into the system life cycle.