Eyeing Successful User Experience: Measuring Success
& Failure Through the Use of Eye-Tracking
Date and time:
May 27, 2009 (Wednesday)
7:00-9:00 p.m.
Location:
Bethesda-Chevy Chase Regional Services Center
4805 Edgemoor Lane
Bethesda, MD 20814 View Mapquest map
Description:
Eye-tracking has often been presented as a nifty
high-tech tool but is often criticized for failing to
provide useful results. Learn how to effectively utilize
eye-tracking metrics to measure success and failure
in your designs. Eye-tracking examples will be
shown which highlight the key
measurements used in determining the success or failure of
specific design elements.
What does eye-tracking tell you about your
design? At the end of the presentation we will perform a
live eye-tracking evaluation
on 10 websites submitted
by event attendees.
Biography:
Andrew Schall is a Project Director at Human Factors International
(www.humanfactors.com). He has several years of experience working with the latest
eye-tracking technology, and has developed several methodologies to evaluate
designs for the Web. He has worked with numerous organizations to use eye-tracking
as part of their user-centered design projects including Aflac, GlaxoSmithKline
(GSK), California Continuing Education for the Bar (CEB), Public Broadcasting
Service (PBS), U.S. Department of Energy (DOE), General Services Administration
(GSA), and California State Lottery.
Andrew will be sharing his experiences with eye-tracking at the upcoming UPA conference in Portland and the HCI International conference in San Diego.
Directions to the Program:
The Bethesda-Chevy Chase Regional Services Center is in the two-story
County office building on the plaza level of the Metropolitan complex, above
a County parking garage.
By Car:
The entrance to the parking garage is marked with a large blue Bethesda Center parking sign. Parking is available in the garage - $.75 per hour short-term (3 hours or less), $.50 per hour for over 3 hours. If you are coming south on Old Georgetown Road (from the Beltway use exit 36), turn right on Woodmont Avenue and the parking entrance is almost immediately on your left (second driveway). If you are coming south on Wisconsin Avenue/Rockville Pike, turn right onto Woodmont Avenue, go south for approximately one mile, cross Old Georgetown Road, and the parking garage entrance is the second driveway on your left. If you are coming north on Wisconsin or west on Rt. 410, take Old Georgetown Road north, turn left at the second traffic light (Woodmont Ave.) and the garage entrance will be on your left (it's the second driveway). Take the elevators from the parking garage to the plaza level (P). The building is located at the center of the plaza. County and American flags and a sign bearing the County seal mark the entrance to the building.
By Metro, Bus or on Foot:
The building is located across the street from the Bethesda Metro station. From the Bethesda Metro Station, take the escalator from the bus bay to the plaza level, turn left, walk past the clock tower and across to the Metropolitan plaza using the pedestrian bridge. If you are walking from any other location, the Center's street entrance is at 4605 Edgemoor Lane (corner of Old Georgetown and Edgemoor) and is marked with County and American flags. Take the elevator to level 2 for meeting rooms.
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for events-related issues.
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