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Date and time: Location: Description:
Understanding your audience’s motivations and how to convert them to action is an elusive but ever-present goal. A wide range of standard analytics tools measure hit rates and conversions but rarely provide real insight into your customers' needs and desires. Even standard usability testing often focuses on completing tasks and not what the users are experiencing. Learn about how you can move from routine usability testing to cutting edge user experience measurement techniques that seek to deliver deep, actionable insight into your customers' online experience. Should you believe the hype about measuring “experience” and “neuromarketing”? Join me and find out! Biography: John Whalen's Bio: As Director of User Experience at e.magination, John Whalen is leading research on innovative ways to measure experience. He served most recently as a Senior Consultant at Siteworx and a Project Director and Course Instructor at Human Factors International (HFI) where he led design and redesign processes for Fortune 500 clients in the financial, healthcare, e-commerce and government verticals. Prior to HFI, Whalen served as University of Delaware Assistant Professor of Psychology and Cognitive Science and was a freelance Usability Expert and Information Architect. John holds a Ph.D. in Cognitive Science from Johns Hopkins University and a B.Sc. degree in Psychology from McGill University. He is a member of the Usability Professionals' Association (UPA), and D.C. Information Architects (DCIA) and regularly speaks on user experience and driving business value through user-centered design. Registration Cost Contact the for events-related issues. UPA DC Metro maintains a code of professional ethics to encourage the free expression of ideas and assure the security of our members and guests. We reserve the right to exclude or remove any individual and to limit meeting attendance if necessary. |
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