Usability by the Numbers: Using Web Metrics to Inform Usability Choices

Date and time:
March 22, 2007 (Thursday)
7:00-9:00 p.m. Program
6:00-7:00 p.m. Dinner at La Madeleine for those who would like to join us (directions below)

Location:
Bethesda-Chevy Chase Regional Services Center
4805 Edgemoor Lane
Bethesda, MD 20814

Description:
Joe Pagano (Library of Congress) and Richard Huffine (US Geological Survey) are Web metrics professionals who strongly believe in tying Web management to empirical data. Joe and Richard will share their experiences of improving Web site usability through analysis of Web metrics data and user feedback. You will have a chance to ask questions about the significance of specific metrics and get suggestions on what to ask for as you evaluate the usability and functionality of your Web site.

Biographies:
Joe Pagano works in the Office of Strategic Initiatives at the Library of Congress, where he is the Internet Operations Group Coordinator and Analytics Manager in the Web Services Division. He is a co-chair of the Web Manager's Advisory Council Metrics Task Group. He previously worked at the National Libarary of Medicine.

Richard Huffine is the National Library Coordinator for the U.S. Geological Survey. Prior to joining the USGS this year, Richard was Web Analytics Manager for the FirstGov project (now USA.gov). At USA.gov, Richard worked closely with the content team as they developed a site "refresh" to address both perception and functionality challenges with the USA.gov Web site. Richard was also involved in the development and operation of the Web site for the Environmental Protection Agency from 1996-2005.

Registration:
Registration is now closed.

Cost:
$5 for members of UPA-DC-Metro
$15 for non-members

Directions to the Program:
The Bethesda-Chevy Chase Regional Services Center is located at 4805 Edgemoor Lane, Bethesda, MD 20814. The Center is in the two-story County office building on the plaza level of the Metropolitan complex, above a County parking garage.
View the MapQuest Map

By Car:
The entrance to the parking garage is marked with a large blue Bethesda Center parking sign. Parking is available in the garage - $.75 per hour short-term (3 hours or less), $.50 per hour for over 3 hours. If you are coming south on Old Georgetown Road (from the Beltway use exit 36), turn right on Woodmont Avenue and the parking entrance is almost immediately on your left (second driveway). If you are coming south on Wisconsin Avenue/Rockville Pike, turn right onto Woodmont Avenue, go south for approximately one mile, cross Old Georgetown Road, and the parking garage entrance is the second driveway on your left. If you are coming north on Wisconsin or west on Rt. 410, take Old Georgetown Road north, turn left at the second traffic light (Woodmont Ave.) and the garage entrance will be on your left (it's the second driveway). Take the elevators from the parking garage to the plaza level (P). The building is located at the center of the plaza. County and American flags and a sign bearing the County seal mark the entrance to the building.

By Metro, Bus or on Foot:
The building is located across the street from the Bethesda Metro station. From the Bethesda Metro Station, take the escalator from the bus bay to the plaza level, turn left, walk past the clock tower and across to the Metropolitan plaza using the pedestrian bridge. If you are walking from any other location, the Center's street entrance is at 4605 Edgemoor Lane (corner of Old Georgetown and Edgemoor) and is marked with County and American flags. Take the elevator to level 2 for meeting rooms.

Directions to Dinner:
La Madeleine is located at 7607 Old Georgetown Rd, Bethesda, MD 20814. The restaurant is a short walk from the Bethesda Metro stop.
View the MapQuest Map

Contact the for events-related issues.

UPA-DC-Metro maintains a code of professional ethics to encourage the free expression of ideas and assure the security of our members and guests. We reserve the right to exclude or remove any individual and to limit meeting attendance if necessary.