Date and time:
September 29, 2005 (Thursday)
7:00-9:00 p.m. Program
Dinner: 6:00-7:00 p.m. at Meiwah for those who would like to join
us (directions below)
Description: E-mail alerts are a handy way to let users know when new content
has been added to your web site. But how do you make sure every
piece of mail you send users is something they really want? How
do you control the volume of mail and the pertinence of the content?
Where is the boundary between giving users control over their own
parameters, and making alerts easy to create and manage? And what
about the special needs of BlackBerry users?
Congressional
Quarterly has been addressing these issues since 1998, when
it launched its first e-mail alert service. Now, after experimenting
with many different approaches, our speaker, Jana Steiger, will
share what she's learned along the way. In this case study, you'll
learn the top seven usability problems of e-mail alerts, and the
strategies one development team has taken to correct—or at
least diminish—them.
Speaker: Jana Steiger is the Director of Editorial Product Development
for Congressional Quarterly, where she oversees the development
of new Web products and design prototypes, as well as ongoing improvements
to CQ's market-leading online news and legislative tracking service,
CQ.com.
In her 14 years at CQ, Jana has filled a number of roles -- product
editor, interface developer, newsroom operations manager, usability
specialist, and product requirements writer. This broad range of
experience gives her a multi-faceted understanding of product development,
allowing her to balance the needs of users, developers, and product
owners against project deadlines and cost.
Jana graduated from the University of Michigan. She has presented
at Comdex and the Online News Association, and has been a guest
lecturer at the University of Virginia. She's excited about swapping
stories with DC usability professionals, and looks forward to this
event!
Registration:
Advance registration is recommended. You can register using our
online registration
form.
Cost:
$5 for UPA DC Metro Chapter members
$10 for non-members
Directions to the Program: By Car:
View Mapquest
Map to get driving directions.
Taking Metro is strongly encouraged, but parking is available at
Lulu's, 1217 22nd Street, NW
By Metro:
Red Line: Dupont Circle stop, use Dupont Circle exit.
At the top of the escalator, do a 180 degree turn so you are facing
south.
Walk south on 20th St. toward P St.
Slight right onto New Hampshire Ave.
Slight right onto M St.
Right onto 22nd St.
Blue/Orange Line: Foggy Bottom stop
At the top of the escalator, walk north on 23rd St. toward Washington
Circle.
Walk around Washington Circle.
Bear right onto New Hampshire Ave.
Turn slight left onto 22nd St.
Directions to Dinner:
Meiwah Restaurant
1200 New Hampshire Ave. NW
Washington, DC. 20036
At the corner of New Hampshire and M Street between 21st and 22nd
Street View
the MapQuest Map
