Using Design Patterns to Create Customer-Centered Web Sites

Date and time:
September 23, 2004 (Thursday)
6-7 p.m. Food and networking (in the meeting room, sponsored by Freddie Mac)
7-9 p.m. Workshop

Location:
Freddie Mac Headquarters, 8200 Jones Branch Drive, McLean, VA 22102
The meeting will be in PHO I, Meeting Room CHICAGO A.

Speaker:
Douglas K. van Duyne
Senior Director, Customer Experience Products and Design, Keynote Systems

Doug van Duyne is senior director of customer experience products and design at Keynote Systems, the worldwide leader in Web performance measurement and management systems. Mr. van Duyne was the co-founder, president and CEO of NetRaker, a leader in customer experience management solutions prior to NetRaker's acquisition by Keynote in April 2004. Mr. van Duyne possesses over twenty years of entrepreneurial, management and software design experience. He is a leading influencer in the field of customer experience and recently co-authored (with NetRaker Chief Scientist, James Landay) the highly successful Web site architecture book, The Design of Sites.

Description:
Douglas van Duyne, co-author of The Design of Sites, has written a book with Website templates for a wide variety of sites. These "patterns" can help provide the conceptual leap of inspiration from information design to interface design. Read more about it here: www.designofsites.com.

Whether you are involved in building a site for business, government, education, or entertainment, this presentation will help you focus on the needs and expectations of your customers and give you the tools you need to create a satisfying and effective Web site. You'll learn:

• The principles and best practices that make sites enjoyable to visit and an asset to the organizations they serve
• Numerous design patterns that offer proven solutions to common Web design problems
• Which patterns are appropriate to a wide variety of site genres and address every aspect of Web site design, from navigation and content management to e-commerce and site performance.

As a special feature of this presentation, you may optionally participate in an hour hands-on workshop during the last hour of the meeting (at no extra cost) on how to apply patterns to specific Web design issues. The audience will break out into small groups to apply patterns to the redesign of a particular site (or break away for refreshments).

This event is co-sponsored by Freddie Mac's eBusiness Marketing & Communications unit.

Registration:
Advance registration is required to enter through security. You will be asked to give your full name and organization, and bring a photo ID the day of the event. You can register using our online registration form.

After you have registered, we encourage you to pay in advance by using our online PayPal form or mailing a check.

Cost:
$20 for UPA DC Chapter members
$40 for non-members (How to join)

Directions:
See the MapQuest map or the Freddie Mac web site for directions. There are several Freddie Mac buildings on this street. The meeting will be held in the 8200 building, which is at the intersection of Jones Branch and Park Run.

Parking is free, underneath the building. Use the front parking entrance to Freddie Mac's 8200 Jones Branch Drive Building. You will need to show ID to the guard in the parking garage. Take the elevator to the lobby and go to the registration desk to check in for the event. A Freddie Mac employee will escort you to the CHICAGO A meeting room.

Carless? Contact the , and we'll see what we can arrange. The Fairfax Connector stops nearby.

UPA DC Metro maintains a code of professional ethics to encourage the free expression of ideas and assure the security of our members and guests. We reserve the right to exclude or remove any individual and to limit meeting attendance if necessary.