Understanding Brand Experience: The Relationship between Usability and Branding

Date and time:
May 18, 2004 (Tuesday)
6:00-6:30 p.m. Food and networking (in the meeting room)
6:30-8:00 p.m. Presentation

Location:
UserWorks, 1738 Elton Road, Suite 138, Silver Spring, MD 20903

Speaker:
Dirk Knemeyer

Description:
Not sure just how you fit into the design, marketing and technology solutions you help to create? You aren't alone! Not only is the media and message becoming more complex, so is the overall business situation that sets the strategy. Global brands are gobbling up market share and successful communication - even on a local level - is more competitive than ever. People are more sophisticated and demanding. The rules have changed.

Brand Experience is a holistic approach to the design of business. It requires cross-organizational strategy and the well-planned integration of many different disciplines, from usability to marketing to writing to information architecture to visual design and beyond. The secret to successful branding - and to what all of us are doing as communication professionals - is the design of a successful Brand Experience. In order to evolve with the needs of our companies and clients we must understand how Brand Experience works and why it is so important to each of us.

Join your fellow UPA DC Metro members to learn more about Brand Experience and how that knowledge can increase your career opportunities.

Registration:
Advance registration is recommended. You can register using our online registration form.

Cost:
After you have registered, we encourage you to pay in advance by using our online PayPal form or mailing a check.

	Registered and paid in advance	Paid at the door
UPA DC Chapter Member	$5	$10
Non-member (How to join)	$15	$20

Directions:
See the UserWorks web site or refer to the directions below.

From I-495 in Maryland: Take Exit 28A and proceed north on New Hampshire Avenue (Route 650) toward White Oak. At the first intersection (almost immediately) turn right onto Elton Road, beside Safeway. Continue several hundred yards, pass the Coca-Cola building, and turn left into Executive Court. Our building (1738 Elton Rd.) is the one farthest from the street. We are in Suite 138.

From Dulles Airport: Merge onto Dulles Airport Access Road. Take the VA-267 Exit (Exit 12-13-14 VA 267 to Reston Pkwy/Wiehle Ave/Hunter Mill Road). Merge onto VA-267 East. Go East on VA-267. Take Exit 18 (I-495 North to Baltimore/Bethesda MD). Keep left at the fork in the ramp. From 495 North follow the directions "From I-495 in Maryland" above.

Contact the for events-related issues.

UPA DC Metro maintains a code of professional ethics to encourage the free expression of ideas and assure the security of our members and guests. We reserve the right to exclude or remove any individual and to limit meeting attendance if necessary.