Date and time:
April 20, 2004 (Tuesday)
6-7 p.m. Food and networking (in the meeting room, sponsored by Freddie Mac)
7-9 p.m. Workshop
Location:
Freddie Mac Headquarters, 8200 Jones Branch Drive, McLean, VA 22102
The meeting will be in PHO I, Meeting Room CHICAGO A.
Speaker:
Whitney Quesenbery
Whitney Interactive Design (http://www.wqusability.com)
Current President, Usability Professionals' Association
Description:
According to Ms. Quesenbery, personas are the missing link uniting
product features, user interface, documentation, and even marketing
to create highly usable products. They help us communicate what
we know about the people who use our products in an engaging, efficient
way. And, they let us get beyond statistics to a portrait of users
that helps us use this information to make design decisions. Personas
are an increasingly popular way to encapsulate and share user research—
a low-cost, high impact way to make users come alive for the entire
team. In this interactive presentation, Whitney Quesenbery will
present the basics of creating and using personas, and look at what
they add to the audience analysis toolkit.
This will be a hands-on workshop, exploring how personas are created.
Following a brief introduction, participants will gather information
from each other (as though they were doing user interviews), review
the data in an affinity analysis, identify potential personas and
then work in small groups to create a first draft of the personas.
Participants are encouraged to bring copies of their own personas
(please bring 25 copies) to share with the group and as a springboard
for discussion.
This event is co-sponsored by Freddie Mac's eBusiness Marketing & Communications unit.
Registration: Advance registration is required to enter through security. You will be asked to give your full name and organization, and bring a photo ID the day of
the event. To register, send email with your full name and organization to our
.
Cost:
$5 for UPA DC Chapter members
$15 for non-members (How
to join)
Directions: See the MapQuest map or the Freddie Mac web site for directions. There are several Freddie Mac buildings on this street. The meeting will be held in the 8200 building, which is at the intersection of Jones Branch and Park Run.
Parking is free, underneath the building. Use the front parking entrance to Freddie Mac's 8200 Jones Branch Drive Building. You will need to show ID to the guard in the parking garage. Take the elevator to the lobby and go to the registration desk to check in for the event. A Freddie Mac employee will escort you to the CHICAGO A meeting room.
Carless? Let us know when you register, and we'll see what we can
arrange. The Fairfax Connector stops nearby.
Contact the
for events-related issues.
UPA DC Metro maintains a code of professional ethics to encourage the
free expression of ideas and assure the security of our members and
guests. We reserve the right to exclude or remove any individual and to
limit meeting attendance if necessary.
